💡 CheatCode #85: Think Beyond the Shelf
Growth comes from redefining what you offer, not just adding more of the same.
“Don’t find customers for your products. Find products for your customers.” – Seth Godin
Home Depot didn’t just scale by being a bigger hardware store. They transformed the model by becoming the one-stop shop for construction and home improvement. Mom-and-pop shops sold nails, hammers, and paint. Home Depot added lumber, appliances, windows, roofing, and more — creating an ecosystem where pros and DIYers alike could handle entire projects under one roof.
Why it Works:
✅ Customers want convenience, not complexity.
✅ Expansion works best when it solves adjacent problems.
✅ Reframing your business from “what we sell” to “what they need” unlocks exponential growth.
Today’s Challenge:
Ask yourself: Am I selling products… or solving full problems? Write down one adjacent offering that would make your customer’s life easier if you added it today.
Final Thought:
Scaling isn’t about more aisles — it’s about solving more problems. - 1% CheatCode