“Sales may feed your ego, but cash flow feeds your business.” — Unknown
Flashy growth stories trend on social media, but sustainability never makes headlines. Businesses die when their cash flow can’t keep pace with their ambition. You don’t need applause to thrive—you need oxygen. The spotlight burns bright but burns out. Sustainability keeps the lights on.
Why it works:
✅ Separates attention from actual stability
✅ Encourages disciplined financial review, not vanity metrics
✅ Prevents over-scaling and under-planning
Today’s Challenge: Audit one expense you can cut or restructure to lengthen your cash runway.
Final Thought: A business doesn’t fail because it lacked attention—it fails because it ran out of cash. -1% CheatCode