“Revenue is vanity, profit is sanity, but cash is king.” — Unknown
If you’ve been in business for any length of time, you've probably heard a friend or acquaintance say, “My company did [insert what ever ridiculous # comes to mind] million last year.” Speaking from my own experience, many people tout revenue numbers out of pride while there companies in reality are making little too no profit. Unfortunately, many companies make the mistake of obsessing over revenue growth while quietly bleeding cash. High sales mean nothing if profit margins erode. The strongest businesses don’t just sell more — they multiply profit by trimming waste, optimizing pricing, and tightening operations.
Business Tip:
Audit your last 10 deals or sales. Did they add profit or just volume? Build systems that reward profit per transaction, not just top-line growth.
Why it works:
✅ Aligns effort with actual sustainability
✅ Prevents scaling unprofitably
✅ Builds resilience in downturns
Today’s Challenge:
Identify one expense, product line, or service you can optimize today for higher margins.
Final Thought:
Growth for growth’s sake is a trap. Multiply profit, not noise. -1% CheatCode