“A goal without a deadline is just a dream.” — Napoleon Hill
Annual planning sounds good, but the world changes too fast. That’s why top performers use 90-day sprints. Big enough to make impact, short enough to keep urgency. It’s how startups scale, athletes train, and Fortune 500 execs hit targets.
Business Example:
Google built its legendary growth using OKRs (Objectives and Key Results) set on a 90-day cycle. Instead of waiting until December to realize they were off track, teams reviewed progress quarterly, adjusted quickly, and kept alignment across thousands of employees. Many high-growth companies (through the EOS/Traction system) run on the same rhythm, using “rocks” — 90-day priorities — to create consistent progress without burnout.
Business Tip:
Break annual revenue or growth targets into 4×90-day sprints with clear KPIs. Review and reset each cycle.
Why it works:
✅ Creates urgency without burnout
✅ Builds momentum from fast wins
✅ Adapts quickly to shifting realities
Today’s Challenge:
Write down one 90-day outcome you want, and the 3 actions you’ll take this week to move toward it.
Final Thought:
Sprints create speed. Speed creates breakthroughs. -1% CheatCode