💡 CheatCode #51: Customer Obsession > Competitor Obsession
Chasing customers beats chasing rivals.
“If we can keep our competitors focused on us while we stay focused on the customer, ultimately we’ll turn out all right.” — Jeff Bezos
Most businesses waste energy reacting to competitors. The strongest companies double down on customers instead. Competitors come and go. Customers decide if you survive.
Personal Story:
When I launched my first company, GTC Consulting, back in 2018, it would’ve been easy to focus on competitors — bigger firms with more resources, larger teams, and decades of head starts. Instead, I chose to obsess over one thing:
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