💡 CheatCode #138: The Relentless Follow-Up
The fortune is in the persistence.
“Most people don’t fail because they lack talent — they fail because they stop too soon.” — Adapted
Here’s a real business truth:
Deals don’t die when someone says no.
They die when someone stops following up.
Salesforce studied more than 10,000 B2B deals and found the average closed-won deal required five to twelve follow-ups. Most people quit after two.
The follow-up is not pestering.
It’s professional persistence.
It’s standing at the door long enough for opportunity to unlatch.
The National Sales Executive Association reports that 80% of sales require at least five touches.
Why It Works
✅ Keeps you top-of-mind
✅ Shows reliability and seriousness
✅ Capitalizes on timing shifts
✅ Demonstrates confidence without arrogance
✅ Separates you from 90% of competitors
Today’s Challenge
Send one follow-up today on something you care about — a lead, an opportunity, a request, a collaboration.
Final Thought
The world doesn’t reward the first ask. It rewards the one who didn’t disappear.
-1% CheatCode